New Year Card 2019

Year of the pig is coming. In Japan, people loved to send a greeting in new year to friends and relatives. Retro Jam Taiwan held a new year card campaign, which follows this Japanese tradition and being a platform for Taiwan artists to show their work in Japan as well.

(Sorry, written in English only)

Poster of event

The campaign was called “New Year Card Drifting” (年賀狀大飄流). Around 200 designer and artists participated. The new year card was printed in Taiwan and then “drifted” to Japan.

To be safe, it was better to do test printing before submission. Or it would be a disaster to have 100 copies of wasted paper if something wrong happened. It looked fine with the gold colour. (Can’t see the effect on screen correctly….) It was 12 Sept.

Test printing

After some time, the cards “drifted” to Osaka to have the first round of selling. It was held in Hankyu Department Store (阪急うめだ本店) at Osaka Station, from 21-27 Nov. The event was about Taiwan. Pinkoi held creative market and some stalls sold Taiwan food and drinks in the venue. Cards related to “bubble tea” were very popular. Some were sold out quickly!

Photo from Retro Jam Facebook
Photo from Retro Jam Facebook
Photo from Retro Jam Facebook

Journey continued to Tokyo. The new year cards moved to “Surutoco”, Retro Jam branch at Tokyo specialised in screen printing. (1-16 Dec) I am really excited to have the chance to have my work appeared in Japan. 🙂

Photo from Surutoco Facebook
Photo from Surutoco Facebook

At the same time, Taipei event started at “HaveAnice Festival”. (1-2 Dec) I bought two first to “contribute” the sales. It would be a good start. Haha! In fact it was the first time I saw the final printing.

Get More Happiness!

The event suggested artists to use “Taiwan” them but not a must. Then I use a coin bank. 2019 is year of the pig. Wish the piggy bank saves more happiness for you in the coming year.

Golden Pig!
Display of the new year card at HaveAnice Festival
People shopping for new year cards
Endless crowd

Afterwards, the cards “drifted” to Retro Jam Taiwan shop. (3-16 Dec)

Promotion leaflet of event
Some cards were sold out!

On the last two day of Taipei event, there was a “Garage mini market”. (車庫市集) It was amazing to make this small space to be a warm and cozy venue for 8 booths.

Photo from Retro Jam Facebook

Good news. InkSundae’s card was sold out. Thank you!

NO.002 InkSundae – Sold Out. 😀

The journey was not yet finished. Next stop is Fantasystory – Green Ray, Taichung. (22-30 Dec)

Photo from Retro Jam Facebook

Retro Jam held a very interesting event. I am glad be be part of it. Hope to join next year!


About the event:

台灣‧年賀狀大漂流[日本地區~漂流大阪]
21-27 Nov 2018
@阪神百貨店 梅田本店「台湾フェス」, Osaka, Japan

台灣‧年賀狀大漂流[日本地區~漂流東京]
1-16 Dec 2018
@Surutoco(レトロ印刷JAM東京店), Tokyo, Japan

HaveAnice Festival 有質生活文化展
1-2 Dec 2018
@松山文創園區 SCCP Taipei, Taipei, Taiwan
 
年賀狀大漂流[台灣地區~漂流台北]
3-16 Dec 2018
@RETRO印刷JAM, Taipei, Taiwan

Jam的mini車庫市集
15-16 Dec 2018
@RETRO印刷JAM, Taipei, Taiwan

Retro印刷Jam Pop Up Shop @台中
22-30 Dec 2018
@綠光原創1F&2F(綠光計畫), Taichung, Taiwan



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